Another major new media player, the Huffington Post, is entering the pay per Tweet, aka sponsored Tweet space, as reported by AdAge and the World Advertising Research Center.  
http://bit.ly/6dAo8R

The key to success, says the Huffington Post: use sponsored tweets to provide relevant content and thus goodwill; don't try to hawk your products.

From AdAge:

"'Marketers will receive guidance on the best ways to join the conversations, said Greg Coleman, the site's president and chief revenue officer since September. An advertiser sponsoring a Twitter subject page around the World Series might interject with relevant baseball statistics -- just to earn a little good will and brand halo, he suggested. Or a health-care company sponsoring a Twitter page around health-care policy might post a paid Tweet 'to bring to fore the facts' but in a neutral way, he said.

'You cannot use the social engagement for the purposes of really hawking your products' Mr. Coleman said. "The advertiser is really put in a position where they need to add value to the conversation that's taking place.'"

What do you think?  Who will be the first to use this offering from Huffington Post?  Let us know your thoughts in the comment section below.  

http://www.Twitter.com/iano1000 

For more info on Sponsored Tweet developments, check out the rest of this blog as well as SearchandSocialMedia.com's post on ways to reach social media audiences with PPC and Pay Per Tweet tactics: 

http://searchandsocialmedia.com/2009/07/5-ways-to-reach-social-media-audiences-via-paid-search-semppc-and-sponsorship-tactics.html