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Digg Ads - Social PPC Opportunities Evolving

With ad:tech New York coming up next week, excitement is building; and I'm especially looking forward to meeting with Digg's Bob Buch to get a deeper understanding of Digg Ads.  It's a brand new "platform", and targeting options are currently extremely limited, but with over 40 million unique members; and very low CPCs, Digg Ads could turn out to be a formidable player in the Social PPC space.

I'll be posting notes from my meeting with Digg next week, so if you have questions you'd like me to ask, let me know. You can post them in the comments section below, or send me a tweet at http://www.twitter.com/iano1000.
In the meantime, here are three of the better articles that have recently covered Digg Ads:

http://bits.blogs.nytimes.com/2009/10/14/diggs-vote-for-ads-experiment-is-raising-revenue/
http://adverlab.blogspot.com/2009/06/about-diggs-new-ad-format.html

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115458

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Comments (1)

Oct 31, 2009
Ian Orekondy said...
What is the vision for targeting options? Will contextual, geo, demo, or other types of targeting be available? What's the timeline on those features?

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