Social Media Marketing & Advertising

Reviews, News and Case Studies (Twitter, LinkedIn, Digg, Ad.ly, Facebook) 
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December 6, 2009

Digg Labs Unveils Digg 365

Digg 365 allows you to see the Top Stories (by Diggs) for each day, month and year for the past 5 years.  Could Digg 365 help Digg Ads advertisers create better Social PPC ads by helping them understand what types of stories/headlines are most successful during different times of the year?  To try it out, click the image below:

 

 

You can find me Twitter at http://www.twitter.com/iano1000

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Filed under  //   Digg  

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November 29, 2009

Stumble Upon Advertising (Cost Per Visitor) Enables Targeting by Category, Geo and Demo

Stumble Upon Advertising: $.05 Cost Per Visitor, Lower Conversion Rates Than Paid Search

(Click the logo above to see Stumble Upon's demo video)

Stumble Upon Advertising is interesting in that it provides real-time feedback (both qualitative and quantative) on your ads.

Quantitative: Visitors, % Liked, % Disliked
Qualitative: actual user comments on your page

To start a campaign: http://www.stumbleupon.com/ads/

Advertiser Guidelines seem to prohibit lead generation campaigns: http://www.stumbleupon.com/content_guidelines.html

Have you used Stumble Upon advertising?  Share your thoughts.

Ian Orekondy

Follow me on Twitter at http://www.twitter.com/iano1000

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November 29, 2009

Reach, Relevance, Relationships: Social Advertising Best Practices

The Interactive Advertising Bureau's Best Practices guide with examples from social advertising platforms like Facebook. It's from May 2009, so it's already somewhat dated, but it contains some valuable perspectives on social advertising's reach and relevance.

You can download the PDF here:
http://www.iab.net/media/file/Social-Advertising-Best-Practices-0509.pdf

Follow me on Twitter at http://www.twitter.com/iano1000

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Filed under  //   IAB  

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November 29, 2009

Twitter Advertising: Ad.ly vs. TwitterHawk vs. Magpie

In July, I wrote about 5 Ways to Reach Social Media Audiences with Pay Per Click, Pay Per Tweet and Sponsorship Opportunities over at SearchandSocialMedia.com, and this space is continuing to heat up.

<a href='http://siteanalytics.compete.com/ad.ly+be-a-magpie.com+twitterhawk.com/?metric=uv'><img src='
' /></a>

Just a month since launching, Ad.ly has become the most popular Twitter advertising platform, beating out both TwitterHawk and Magpie based on unique monthly visitors in October.

Last week, Twitter began talking about their upcoming Twitter advertising platform, which will add credibility to the Social PPC space overall; but Ad.ly has done a lot to further the cause already by signing up a wide range of celebrity Twitterers, such as LeVar Burton (director), Greg Grunberg (TV actor), Jeremiah Owyang (digital strategist), Robert Scoble (blogger) ViperID (SEO).

Of the major Twitter advertising platforms, Ad.ly now seems to have the most credibility and has signed up adverisers such as NBC and HBO; however TwitterHawk still seems to be the best option for a broader range of businesses due to superior targeting capabilities (e.g. keyword- and geotargeting) and low cost per click (max $.05 with s site average of $.02).

@iano1000

(Disclosure: if you sign up with Ad.ly or TwitterHawk using the links above, I will get referral credit.)

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Filed under  //   Ad.ly   Magpie   Pay Per Tweet   Twitter   TwitterHawk   ViperChill  

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November 25, 2009

Local, Social, Mobile: FourSquare Advertising Is Here

Screenshot of Special Mayor Offer (from my former colleague Chris O'Leary's account).

Other opportunities are being developed and tested; I am still researching pricing models.

FourSquare integrates with Twitter, and you can sign up here:
http://foursquare.com/businesses/

Mashable has a good article on FourSquare ads here: http://bit.ly/5wimrz

And this NY Times article on FourSquare is also a good read: http://bit.ly/4uQqcP

Are you using FourSquare ads to promote your business?

Find me on FourSquare: Ian Orekondy 

@iano1000 on Twitter

And check out http://www.searchandsocialmedia.com for more insights, analysis and case studies.

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Filed under  //   Foursquare   Local  

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November 25, 2009

Twitter Advertising: Twitter COO Talks About Advertising That's Fascinating

Twitter Advertising To Roll Out Next Year

Twitter COO Dick Costolo spoke at RealTime Crunchup earlier this week about Twitter's deals with Google and Bing as well as how Twitter's advertising model is to be rolled out next year.

This is a BIG story for search marketing and social media marketing professionals.

Robert Scoble responded to Costolo's conversation and mused about the "SuperTweet" here; it's a great read for those of is interested in Social PPC advertising opportunities:
http://bit.ly/8RVQTb

And here's a link to the TechCrunch article with video of the interview with Costolo:

http://bit.ly/58dz1F

For more Search and Social Media analysis and case studies, check out http://www.searchandsocialmedia.com

@iano1000

Photo credit: TechCrunch

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Filed under  //   @iano1000   Twitter  

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November 23, 2009

Reddit Launches Beta Ad Program - Pay Per Share of Voice

Reddit has launched a new beta ad program offering paid listings (not display banner ads) for a minimum buy of $20. Your "bid" determines your share of voice on the reddit homepage, not your cost per click.

It's similar to the recently-launched Digg Ads beta in that the ad format mimics actual site content (reddit listings) and targeting options are still quite limited (bidding for homepage share of voice, not by category or keyword).

Are you interested in this social PPC-like traffic source? To apply to the beta program, email betaparty@reddit.com

The kind folks at Filmaster Blog shared their case study info with actual impression and clickthrough data. Check it out here: http://blog.filmaster.com/25-000-impressions-for-20-bucks-beta-testing-the-reddit-sponsored-links

And MediaBistro has some interesting thoughts on how it will play out:
http://www.mediabistro.com/webnewser/social_nets/reddit_beta_tests_sponsored_frontpage_links_143001.asp

Here is reddit's blog announcement: http://blog.reddit.com/2009/11/now-for-as-little-as-20-you-can-buy.html

Quantcast tells us that Reddit has 2.2 monthly users (tiny compared to Digg's 10 million). Demo skews toward white males 18+.

I was going to ask: What types of products/services do you think would be the best fit for reddit's new ad platform? But considering the demo data above, I'm not sure I want to know, but knock yourself out. Might be interesting.

Quantcast data here: http://www.quantcast.com/reddit.com

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October 31, 2009

Digg Ads - Social PPC Opportunities Evolving

With ad:tech New York coming up next week, excitement is building; and I'm especially looking forward to meeting with Digg's Bob Buch to get a deeper understanding of Digg Ads.  It's a brand new "platform", and targeting options are currently extremely limited, but with over 40 million unique members; and very low CPCs, Digg Ads could turn out to be a formidable player in the Social PPC space.

I'll be posting notes from my meeting with Digg next week, so if you have questions you'd like me to ask, let me know. You can post them in the comments section below, or send me a tweet at http://www.twitter.com/iano1000.
In the meantime, here are three of the better articles that have recently covered Digg Ads:

http://bits.blogs.nytimes.com/2009/10/14/diggs-vote-for-ads-experiment-is-raising-revenue/
http://adverlab.blogspot.com/2009/06/about-diggs-new-ad-format.html

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115458

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Filed under  //   Digg  

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October 31, 2009

SlideShare Launches AdShare Social PPC Program - CPCs at $.25

(download)

 

Slideshare's New AdShare offering allows you to reach Slideshare users contextually and when they search. This service allows you to promote your slideshows in a way that is much more enaging and relevant than the Google Content Network text/image ads that are also available as a way to target Slideshare users.  CPCs (cost per click) on AdShare is $.25, so this could be a great social ppc opportunity to help add targeted scale to a paid search (PPC) campaign, especially if you're looking to target tech-savvy professionals.

Follow me at www.twitter.com/iano1000

And check out our main blog at http:///www.searchandsocialmedia.com

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Filed under  //   Slideshare  

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October 31, 2009

Slideshare Introduces Social PPC (Pay Per Click) and Pay Per Lead Advertising Options

Yes, you can already reach Slideshare users via Google's Content Network, but that option limits your creative and doesn't feel connected to Slideshare's social community. 
This month, Slideshare introduced two new advertising options that are nicely integrated into their community platform, and feel much more relevant and enaging compared to Google's Content Network.  Here's an overview of Slideshare's new advertising options. Together, Adshare and Leadshare fall under the Slideshare Business umbrella:
http://www.slideshare.net/business

You can follow me on Twitter at http://www.twitter.com/iano1000
Social PPC is brought you by the team at: Search and Social Media

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